The article raises a question about causes of destabilization of value-worldview dominants that are fundamental for Western culture, which authors connect with the understanding of social reality construction mechanisms. In particular, it is suggested to make forms and actions, which help to implement subjective interpretations of reality as a basis of intersubjective social reality, a research problem of philosophical study. These forms are called institutions of intersubjectivity in the article. Game levels of learning intersubjective forms of body, collective and general cultural identity are analyzed, the role of custodians and translators of cultural ontology that change their appearance and ways of social functioning in accordance with the ontological ideas that are relevant for one or another era, is clarified. Authors justify a thesis regarding a question, which states that during the age of development of technologies of mass impact on individual subjectivity cultural identity and senses connected to it can transform up to the essential distortions (changes) of social reality based on them (including value and ideological beliefs), that can and already became a factor of political and market competition in global world.