Internet Memetics as an Emotiogenic Environment  of the Network Communication

The article presents the results of a study that deals with identification of the features peculiar to the functioning of meme communication in the Internet environment in relation to young users on the example of the Russian-language, German-language and English-American-language Internet segments. In the course of this research, the term “memetics” is introduced, which includes various topic structural-systemic and semantic features of the phe-nomenon of “meme” and “meme-communication”. Based on the hermeneutic approach, with the interdisciplinary features of meme-communication in mind, semiotic varieties are analyzed, including both creolized (polycode) and non-creolized (monocode) types of meme-communication inherent in the three above analyzed linguistic segments of the Internet. Topic and compositional features of the obtained data are discussed, taking into account the infor-mation content of the three sources of Internet communication. The main research method is the hermeneutic ap-proach to describing the data obtained, which allows interpreting the results with regard to various departments of knowledge: linguistics, cognitive science, media studies (forms of information transfer), virality, testing, etc. At the center of the study is the concept of “toxicity”, and this makes it possible to determine how communicants-users of the Web can be negatively affected in various ways.

Keywords

memetics, creolized and non-creolized memes, hermeneutics, interdisciplinarity, toxicity, Russian-language, German-language and English-American-language segments of the Internet

Acknowledgment

The work was carried out with the support of the Russian Science Foundation, project No. 22-28-01050

Received

24.12.2021

Publication date

25.04.2022

Number of characters

39496

Cite

GOST	Potapova R., Potapov V. Internet Memetics as an Emotiogenic Environment of the Network Communication // Izvestiia Rossiiskoi akademii nauk. Seriia literatury i iazyka – 2022. – V. 81. – Issue 2 C. 78-91 [Electronic resource]. URL: https://izv-oifn.ru/S160578800019458-9-1 (circulation date: 29.04.2024). DOI: 10.31857/S160578800019458-9
MLA	Potapova, Rodmonga K, Potapov, Vsevolod V "Internet Memetics as an Emotiogenic Environment of the Network Communication." Izvestiia Rossiiskoi akademii nauk. Seriia literatury i iazyka 81.2 (2022):78-91. DOI: 10.31857/S160578800019458-9
APA	Potapova R., Potapov V. (2022). Internet Memetics as an Emotiogenic Environment of the Network Communication. Izvestiia Rossiiskoi akademii nauk. Seriia literatury i iazyka 81(2), pp.78-91 DOI: 10.31857/S160578800019458-9

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