All
 
|
 
 


The Ethnic-Cultural Image of Tatarstan and Its Regional Branding Promotion: The Strategy and Evaluation of the Political Elite
 
PIIS086954150001480-8-1
DOI10.31857/S086954150001480-8
Publication type Article
Status Published
Authors
Guzel I. Makarova 
Affiliation: Marjani Institute of History Academy of Sciences of the Republic of Tatarstan
Address: Russian Federation, Republic of Tatarstan, Kazan, 7 Baturina Street
Journal nameEtnograficheskoe obozrenie
Edition5
Pages128-145
Abstract

The article draws on expert interviews to examine the current trends in building the ethnic-cultural image of the Republic of Tatarstan, such as the re-orientation of power and “new” elites of the region, and the use of non-political forms of representation in the territorial branding of the region. Some traces of the discourse of the 1990s with its politicization of ethnicity are still present in the vocabulary of those persons that appeared in the political area of the republic in the previous decades. Their understanding of the cultural heritage of the Republic of Tatarstan and evaluation of the Republic’s official brands are different too. Furthermore, the stories and meanings that are connected with the ethnic-cultural image and that are promoted by the authorities and elites (depending on the nature of their activities and involvement in specific projects), are varied, the two principal ones being the idea of peaceful coexistence of different cultures and religions in the region, and the idea of Tatarstan as the center of the Tatar culture. Experts are unanimous in the view that the efforts of the Republic’s authorities on building the proper image and brand of the Republic have a positive effect on regional identity. This does not contradict the Russian integration, according to most of them.

Keywordsethnic-cultural image, regional branding, representation, Tatarstan, discourse of elites, regional identity, Russian identity
AcknowledgmentThis research was supported by the following institutions and grants: Russian Foundation for Basic Research, https://doi.org/10.13039/501100002261 [16-03-00071]
Received26.12.2018
Publication date26.12.2018
Cite   Download pdf To download PDF you should sign in
Размещенный ниже текст является ознакомительной версией и может не соответствовать печатной

views: 1434

Readers community rating: votes 0 

1. Bourdieu, P. 1994. Nachala. Choses dites [Beginning. Choses Dites], transl. by N. A. Shmatko. Moscow: Socio-logos.
2. Gelman, V. 2003. Politicheskie elity i strategii regional’noi identichnosti [Political Elites and Strategies of Regional Identity]. Zhurnal sotsiologii i sotsial’noi antropologii 6 (2): 91–105.
3. Zamiatin, D.N. 2013. Geokul’turnyi brending territorii: kontseptual’nye osnovy [Geo-Cultural Branding of Territories: A Conceptual Framework]. Labirint: zhurnal sotsial’no-gumanitarnykh issledovanii 5: 11–23.
4. Makarychev, A.S. 2009. Vlast’, politika i federalizm v Rossii: uroki “kriticheskoi teorii” [Power, Politics, and Federalism in Russia: Lessons from the “Critical Theory”]. Neprikosnovennyi zapas 3. http://magazines.russ.ru/nz/2009/3/ma19-pr.html 
5. Malkova, V.K., and V. A. Tishkov, eds. 2009. Kul’tura i prostranstvo. Kniga pervaia. Obrazy rossiiskikh respublik v Internete [Culture and Space. Book First. Images of Russian Republics in the Internet]. Moscow: IEA RAN.
6. Malkova, V.K., and V. A. Tishkov, eds. 2012. Kul’tura i prostranstvo: istoriko-kul’turnye brendy i obrazy territorii, regionov i mest [Culture and Space: Historical-Cultural Brands and Images of Territories, Regions and Localities]. Rostov-on-Don: Izdatel’stvo YuNTs RAN.
7. Melnikova, S.V., E. A. Kislova, and P. P. Bazhov. 2015. Geniusloci i brend Ekaterinburga [Geniusloci and Yekaterinburg’s Brand]. In Sovremennyi gorod: vlast’, upravlenie, ekonomika [Modern City: Power, Control, Economics], edited by V. P. Mokhov, 1: 261–271.
8. Mukhametshina, N.S. 2004. Transformatsii natsionalizma i “simvol’naia elita” [Transformation of Nationalism and “Symbolic Elite”: Russian Practice]. PhD diss. abstract, Samara Architectural Construction Academy.
9. Newman, L. 1998. Analiz kachestvennykh dannykh [Analysis of Qualitative Data]. Sotsiologicheskie issledovaniia 12: 101–114.
10. Romanova, E.N., and V. B. Ignateva. 2011. Yakutskii natsional’nyi prazdnik Ysyakh v situatsii perekhoda: istoricheskii mif, etnokul’turnyi obraz i sovremennyi prazdnichnyi narrative [The Yakut National Celebration Ysyakh in a Situation of Transition: Historical Myth, Ethnocultural Image of a Modern and Festive Narrative]. Etnograficheskoe obozrenie 4: 29–40.
11. Selezneva, E.N. 2004. Kul’turnoe nasledie Rossii v politicheskikh diskursakh 1990-kh godov [Cultural Heritage of Russia in Political Discourses of the 1990s]. PhD diss., Institute of Social and Cultural Anthropology SACC, Moscow.
12. Chirkova, O.N., and O. A. Bogatova. 2013. Formirovanie etnokul’turnogo obraza Respubliki Mordoviia v regional’nom brendinge [The Formation of Ethnocultural Image of the Republic of Mordovia in the Regional Branding]. Regionologiia 3: 72–79.

Система Orphus

Loading...
Up