Green Practices: Ways to Investigation

Publication type Article
Status Published
Occupation: Assoc. Prof. of the Department of State and Municipal Government
Affiliation: Tyumen State University
Address: Russian Federation, Tyumen
Occupation: Assoc. Prof. of the Department of Information Security
Affiliation: Tyumen State University
Address: Russian Federation, Tyumen
Occupation: Assoc. Prof., The Institute of Oil and Gas
Tyumen State University
Yugra State University
Address: Russian Federation, Tyumen
Occupation: Assoc. Prof. at the Chair of Philosophy
Affiliation: Tyumen State University
Address: Russian Federation, Tyumen
Journal nameSotsiologicheskie issledovaniya
EditionIssue 4

The climate agenda forces governments to change their political goals and institutional frameworks for socio-economic development. The Russian Federation is also moving towards sustainable development. However, everyday green practices of citizens are not sufficiently studied as part of this process. We define green practices as activities that are defined as eco-friendly. The article is mainly based on the theory of practices. We focus on analyzing everyday green practices of citizens to identify the number of people involved in these practices, as well as the links between practices, and the most popular practices. We use social network analysis, such as search engine, and map service, and social graph construction. We conclude: 1) green practices can be identified using search queries for the keywords ''eco-friendly", "natural”, "bio", "eco", etc. 204 green practices were identified in Tyumen, 68 of them have groups in Vkontakte. 2) 131,819 participants of green groups indicated Tyumen as their place of residence. 96,867 participants belong to the 15 most influential groups. 3) Green practices are clustered around four most important topics from the users ' point of view: animals, organic products, green-markets, and separate waste collection. There are strong communications between practices, even if they are from different clusters. 4) The classification of green practices by types of green activity was justified. Analysis of the social graph demonstrates the willingness of citizens to participate in eco-friendly practices, changing the urban environment, and political life. The findings can be used for decision making and development of civil initiatives.

Keywordsgreen practice, theory of practices, data mining, social network data analytics, Vkontakte (VK), graph model, social network communities
AcknowledgmentThe research was funded by RFBR and Tyumen Region, project number 20-410-720012.
Publication date04.05.2021
Number of characters27814
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