Viral Innovations in Modern Media Communication

The article deals with word-forming neologisms that have appeared in connection with the spread of coronavirus infection (COVID-19 The research is based on the material collected from the media communication. The paper analyses innovations created on the basis of the key lexemes of the socio-cultural space virus, quarantine, corona, coronavirus, pandemic, epidemic, COVID. Such words reflect illness and fear of death. There are derivatives formed with the help of usual methods of word formation such as prefixation and addition. However, the paper describes non-formal methods of word production (inter-word overlap, substitution derivation, graphic hybridization) as well. Occasional nominations are more expressive, original and evaluative. In addition, innovations are means of word-formation games, focusing readers’ attention on current sociopolitical issues and have a visual impact on the recipient. The results of the study may be of interest to journalists, as well as to specialists in the field of word-formation neology.

Keywords

innovation, key elements of the socio-cultural space, inter-word overlap, substitution derivation, graphic hybridization, media language

Received

29.09.2020

Publication date

29.09.2020

Number of characters

13920

Cite

GOST	Zamaldinov V. “Viral” Innovations in Modern Media Communication // Russkaya Rech’ – 2020. – Issue 4 C. 19-27 [Electronic resource]. URL: http://ras.jes.su/rusrech/s013161170010732-4-1-en (circulation date: 19.04.2024). DOI: 10.31857/S013161170010732-4
MLA	Zamaldinov, Vladislav E "“Viral” Innovations in Modern Media Communication." Russkaya Rech’ 4 (2020):19-27. DOI: 10.31857/S013161170010732-4
APA	Zamaldinov V. (2020). “Viral” Innovations in Modern Media Communication. Russkaya Rech’ (4), pp.19-27 DOI: 10.31857/S013161170010732-4

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