From excessive consumption to being an “excessive consumer”

Publication type Article
Status Published
Occupation: deputy director of Institute of Psychology RAS
Affiliation: Institute of Psychology RAS
Address: Moscow, Russian Federation
Journal namePsikhologicheskii zhurnal
EditionVolume 41 Issue 3

The most important issues that are actualized by the concept of “having” for modern man are considered. The reasons of shopomania as modern human disease are considered. The picture of shopomania is built, which has two active manifestations: declared financial assets and acuteness of the need to spend them. A symbolic burden of excessive consumption, “innovative” consumption, primary and secondary material needs of excessive consumption, rational and irrational motives of excessive consumption, “misers”, “wasters”, “irresponsible spenders”, “ascetics” as types of modern consumers, etc. are being discussed. We conclude that it is pointless to fight with shopmania, but it is possible to give it rational form by rationalizing expenditure of the individual This seems to be an optimal form of the “end of history”, which is predicted by various interpretations of this statement.

KeywordsExcessive consumption, the personality of an “excessive consumer”, causes of shopaholism, primary and secondary material needs of consumers, the end of history
AcknowledgmentThis article was prepared with financial support by Russian Science Foundation, project №17-78-30035 “Psychological factors of economic and social competitiveness in Russia”
Publication date08.05.2020
Number of characters33252
100 rub.
When subscribing to an article or issue, the user can download PDF, evaluate the publication or contact the author. Need to register.

Number of purchasers: 0, views: 1525

Readers community rating: votes 0

1. Bodrijjar Zh. Obshhestvo potreblenija: ego mify i struktura. Moscow: Respublika, 2006. (in Russian)

2. Bodrijjar Zh. Sistema veshhej. Moscow: Rudomino, 2001. (in Russian)

3. Dejneka O.S. Jekonomicheskaja psihologija. Uchebnoe posobie. Saint Petersburg: Izd-vo S.-Peterb. un-ta, 2000. (in Russian)

4. Kasser T. Byt' ili imet'? Moscow: Mann, Ivanov i Farber, 2015. (in Russian)

5. Lunt P. Psihologicheskie podhody k potrebleniju: vchera, segodnja, zavtra. Inostrannaja psihologija. 1997. № 9. P. 8–16. (in Russian)

6. Makljujen M. Ponimanie media: vneshnie rasshirenija cheloveka. Moscow: Kanon-Press, 2003. (in Russian)

7. Posypanova O.S. Jekonomicheskaja psihologija: psihologicheskie aspekty povedenija potrebitelej. Kaluga: Izd-vo KGU im. K.Je. Ciolkovskogo, 2012. (in Russian)

8. Social'naya psihologiya ekonomicheskogo povedeniya. Eds.: A.L. Zhuravlev, E.V. Shorohova. Moscow: Nauka, 1999. (in Russian)

9. Taler R. Novaja povedencheskaja jekonomika: pochemu ljudi narushajut pravila tradicionnoj jekonomiki i kak na jetom zarabotat'. Moscow: Jeksmo, 2018. (in Russian)

10. Taler R., Sanstejn K. Arhitektura vybora: kak uluchshit' nashi reshenija o zdorov'e, blagosostojanii i schast'e. Moscow: Mann, Ivanov i Farber, 2018. (in Russian)

11. Fromm Je. Imet' ili byt'? Moscow: Progress, 1990. (in Russian)

12. Shiller R. Irracional'nyj optimizm. Moscow: Al'pina, 2013. (in Russian)

13. Durning A. How Much is Enough: The Consumer Society and the Future of the Earth. New York: W. W. Norton, 1992.

14. Eisingerich A.B., Bhardwaj G., Miyamoto Y. Behold the Extreme Consumers and Learn to Embrace Them. Harvard Business Review. April 2010. Vol. 88. P. 30–31.

15. Miles S. Consumerism as a Way of Life. London: SAGE Publications, 1998.

16. Stearns P. Consumerism in World History. London and New York: Routledge, 2001.

Система Orphus