Primorsky Region is actively involved into foreign trade with neighboring Asian countries. For past 30 years, the Region has been an important trade and logistics link in the chain of Russian automobile imports, and the center for sales and service of imported passenger cars in the Far East. The automobile market in Primorye is developing dynamically under various market factors’ influence. In particular, over the past few months there have been significant changes in the Russian car import that were valid for all market participants – traders, intermediaries, producers-exporters, and greatly influenced volumes, prices, structure, logistics of the car imports. The purpose of the research is actualization of trends in the car import in Primorsky Region and assessment of current events from the point of this sphere’ development. The article generally highlights several stages in the car imports development in Primorsky Region, in particular: it reflects specifics of the Japanese and Korean cars import up to 2021, analyzes recent changes in the regional car market in 2022–2023, considers relevant increase car import from China. The main conclusion of the article is the car market in Primorsky Region that has been formed by 2022 and dealt with trade of second-hand Japanese cars mainly, is gradually turning towards imports from China, accordingly changing the model range of auto products, diversified the pricing policy, expanding logistics for both used and new cars. At the same time, Vladivostok has many reasons to maintain its status as a center of automobile trade in the Far East.