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Stakeholder Mapping For Social Entrepreneurship Projects
 
PIIS020736760025552-6-1
DOI10.31857/S020736760025552-6
Publication type Article
Status Published
Authors
Anna Popkova 
Occupation: Department Head, Department for Monitoring of Socio-Economic Development
Affiliation: Institute of Economics, National Academy of Sciences of Belarus
Address: Minsk, 1 Surganava Str., build.2, Minsk, 220072
Journal nameObshchestvo i ekonomika
EditionIssue 5
Pages142-159
Abstract

The article discusses stakeholder theory and stakeholder definitions. The methods of stakeholder analysis known in the world practice are investigated: power-influence-interest grid, stakeholder cube, salience model. A step-by-step stakeholders mapping outline is given. The methodology for categorizing stakeholders has been developed by the author, based on a resource approach. Based on three types of resources (administrative, financial and informational), an integral indicator of the importance of stakeholders is calculated and mapped. The stakeholder mapping allows you to optimally allocate time and attention to stakeholders, as well as develop effective communication plans for the company and stakeholder engagement strategy.

Keywordsthe stakeholder theory, social entrepreneurship, stakeholder mapping
Received09.06.2023
Publication date09.06.2023
Number of characters35152
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