Russia’s image in Latin America during the 2018 FIFA World Cup. Based on regional television broadcasts dedicated to the World Cup 2018 in Russia

The article explores the image of Russia created for Latin American viewers by regional television channels during the 2018 FIFA World Cup. The work is an imagological study based on voluminous material (cycles of entertaining and informational programs dedicated to the event and the host country) using audio-visual analysis, systemic method and structural-functional analysis. Replicated stereotypes, including audiovisual ones, are studied, as well as the main topics that cause the viewerʼs attention.

Keywords

imagology, image of Russia, World Cup, stereotypes, Latin America

Received

04.03.2020

Publication date

11.03.2020

Number of characters

19275

Cite

GOST	Buynova K. Russia’s image in Latin America during the 2018 FIFA World Cup. Based on regional television broadcasts dedicated to the World Cup 2018 in Russia // Latin America – 2020. – Issue 3 C. 99-107 [Electronic resource]. URL: https://latamerica-journal.ru/S0044748X0008396-4-1 (circulation date: 26.04.2024). DOI: 10.31857/S0044748X0008396-4
MLA	Buynova, Kristina "Russia’s image in Latin America during the 2018 FIFA World Cup. Based on regional television broadcasts dedicated to the World Cup 2018 in Russia." Latin America 3 (2020):99-107. DOI: 10.31857/S0044748X0008396-4
APA	Buynova K. (2020). Russia’s image in Latin America during the 2018 FIFA World Cup. Based on regional television broadcasts dedicated to the World Cup 2018 in Russia. Latin America (3), pp.99-107 DOI: 10.31857/S0044748X0008396-4

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