Product Differentiation in Two-Sided Market with Uncertainty in Product Quality Value

 
PIIS042473880004681-8-1
DOI10.31857/S042473880004681-8
Publication type Article
Status Published
Authors
Affiliation: Faculti of Economics, Moscow State University
Address: Moscow, Russian Federation
Journal nameEkonomika i matematicheskie metody
EditionVolume 55 Issue 2
Pages104-117
Abstract

In this paper we present the two-sided model of the firms’ behavior with product versioning. We find the influence on groups of agents’ demand, on product price for each group and on platform profit of such factors as network effect, the quality of test version of platform and agents expectations about platform quality before purchase. The methods of microeconomics, industrial economics, game theory and contract theory are used. The main conclusions confirm the benefit from versioning to a firm in case of strong indirect network effects in the market between two groups of agents. Additional opportunity to increase platform quality after purchase also affects positively on the firm’s profit in comparison to the strategy to produce only one version or the decision to supply two modifications without permission to change one for another. Presented results develop the existing literature on the two-sided platforms.

Keywordstwo-sided platforms, market with network effects, platform, indirect network effect, versioning
Received25.05.2019
Publication date25.05.2019
Number of characters33301
Cite  
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