Visual Rhetoric

Visual rhetorics is not limited to socio-communicative connections, for example, a text and illustration, and, accordingly, a reader/viewer. Visual rhetorics is aimed at examining the process of formation of a visual object in time and space, as well as the prospects for studying visual information — the value of the integrity of the object and the hierarchy of its components. Visual rhetoric is based on mnemonic reception - artists and its viewers combine memory and imagination. A person of such a culture can rightly be called homo rhetoricus. Visual rhetorics, it must be understood, is not only related to fine arts or architecture. It is no coincidence that at present the rhetorics of culture is also developing widely, which can be described as the following entymema: art is rhetorical, since it falls within the scope of the culture of homo rhetoricus.

Keywords

visual rhetoric, poetics, metattext, diagrammatology, V. Podoroga, text, illustration, metaphor, codicology

Publication date

23.11.2021

Number of characters

28088

Cite

GOST	Shukurov S. Visual Rhetoric // Chelovek – 2021. – V. 32. – Issue №5 C. 180-191 [Electronic resource]. URL: https://chelovek-journal.ru/S023620070017446-7-1 (circulation date: 02.05.2024). DOI: 10.31857/S023620070017446-7
MLA	Shukurov, Sharif М "Visual Rhetoric." Chelovek 32.5 (2021):180-191. DOI: 10.31857/S023620070017446-7
APA	Shukurov S. (2021). Visual Rhetoric. Chelovek 32(5), pp.180-191 DOI: 10.31857/S023620070017446-7

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