Measurement and Representation Bias in Responses on Educational Level in Public Opinion Research

Publication type Article
Status Published
Occupation: Leading Research Fellow; Senior Research Fellow
Institute of Social Analysis and Forecast Russian Presidential Academy of National Economy and Public Administration
Institute of Sociology of FCTAS RAS
Address: 11, Prechistenskaya emb., 119034, Moscow, Russian Federation
Journal nameSotsiologicheskie issledovaniya
EditionIssue 9

The article presents the results of methodological testing of the question about education in a standardized interview. Four hypotheses about the presence of errors in measurement and representation are formulated. The hypothesis about the influence on the responses of public opinion associated with social approval and, as a result, an overestimation of the level of education in the responses, was refuted. The hypothesis about the presence of significant biases associated with non-responses, unpreparedness for the standardized format of communication of the most vulnerable, poor and uneducated social groups was confirmed. Recommendations are presented for adapting the survey tool to the life world of people who do not have higher education.

Keywordseducation, interrupted interviews, measurement and representation bias, nonresponse errors, opinion polls, poverty, refusals, social research methodology,
AcknowledgmentThe article was written on the basis of the RANEPA state assignment research pro-gramme.
Publication date29.09.2022
Number of characters28127
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