Industrial Transformation of Television

Occupation: Head of Sociology of Mass Communication Department of the Faculty of Journalism
Affiliation: Lomonosov Moscow State University
Address: Russian Federation, Moscow

Journal name

Sotsiologicheskie issledovaniya

Edition

Issue 6

Pages

92-100

Abstract

The article presents the gradual transformation of Russian television through the consideration of the materials of the project "Television through the Еyes of Viewers", which has been implemented for more than twenty years, and actualizes the problematic situation of the loss of the monopoly on the distribution of video content by television and the resulting consequences. The author defends the thesis of the absolute necessity of the continued existence of television (we are talking about the functionality that television performs) in its broader interpretation. The paper presents some generalizations as a possible theoretical basis for developing a strategy for the domestic television.

Keywords

video, television, TV channel, television industry, audience

Received

20.06.2021

Publication date

29.06.2021

Number of characters

30119

Cite

GOST	Kolomiets V. Industrial Transformation of Television // Sotsiologicheskie issledovaniya – 2021. – Issue 6 C. 92-100 [Electronic resource]. URL: http://ras.jes.su/socis/s013216250015558-6-1-en (circulation date: 06.07.2024). DOI: 10.31857/S013216250015558-6
MLA	Kolomiets, Viktor "Industrial Transformation of Television." Sotsiologicheskie issledovaniya 6 (2021):92-100. DOI: 10.31857/S013216250015558-6
APA	Kolomiets V. (2021). Industrial Transformation of Television. Sotsiologicheskie issledovaniya (6), pp.92-100 DOI: 10.31857/S013216250015558-6

100 rub.

When subscribing to an article or issue, the user can download PDF, evaluate the publication or contact the author. Need to register.

Number of purchasers: 0, views: 910

Readers community rating: votes 0

1. Achkasova K.A. (2020) How media consumption and media measurement are changing at the turn of the decade. In: Russian Advertising Yearbook 2019. Moscow: RIPOL Klassik: 97–101. (In Russ.)
2. Kolomiets V.P. (2018) Mass Communication in Discourse of Russian Sociologists (1960s–1980s). Sotsiologicheskie issledovaniya [Sociological Studies]. No. 10: 92–102. (In Russ.)
3. Kolomiets V.P. (ed.) (2001) TV advertising business (information and analytical support). Moscow: MIR. (In Russ.).
4. Kolomiets V.P., Poluekhtova I.A. (ed.) (2010) Russian Television: Industry and Business. Moscow: AC “Video International”. (In Russ.).
5. Lapin C.G. (1969—1978) Televidenie. In: Bol'shaya sovetskaya entsiklopediya: in 30 vol.  Gen. ed. A.M. Prokhorov. 3rd ed. Мoscow: Sovetskaya entsiklopediya.
6. Lotz A.D. (2020) The future of televisions, a response. Media, Culture & Society. Vol. 42 (5): 802.
7. Poluekhtova I.A. (2018) Sociocultural effects of the mediatization of television. Znanie. Ponimanie. Umenie [Knowledge. Understanding. Skill]. No. 4: 71–82.
8. Poluekhtova I.A. (red.) (2012) Television through the viewer’s eyes. AC “Video International”. Moscow: OOO «NIPKTs Voskhod–A». (In Russ.)
9. Volkov V.I. (1975) The influence of television on the structure and intensity of cultural activities of various strata of the population. In: TV audience: structure, orientation, cultural activity. Collection of articles. Sverdlovsk: 65–101. (In Russ.).