Public Relations: Professional Associations And Their Impact To The PR-SpherP

Occupation: Prof. of the Department of Sociology Faculty of Social Sciences; Senior Researcher
Affiliation:
National Research University “Higher School of Economics”
FCTAS RAS
Address: Russian Federation, Moscow

Journal name

Sotsiologicheskie issledovaniya

Edition

Issue 11

Pages

96-106

Abstract

This article is devoted to the analysis of the establishment of professional associations in the field of PR in Russia in the context of the professionalization of this field in the post-Soviet space. The theoretical and methodological framework of the study is the critical ecology of the profession, which allows you to cover different levels of life of professional groups. The empirical basis of the work was interviews with representatives of the PR profession and publications on the websites of professional associations of this segment of the industry of influence. The first part of the article analyzes the existing studies of the PR profession in post-Soviet countries and concludes that the professionalization of public relations in Russia is insufficiently studied. Further, the state of professional associations in the field of PR is described. Fragmentation and weakness of these associations is noted, including a decrease in the role of the first major association of the Russian Association for Public Relations, created in 1991. It is noted that a similar situation with the relatively weak influence of professional associations on the life of communities characteristic of other new professions that appeared in the twentieth century. Also in Russia, the role of trade unions is traditionally weak.

Keywords

industry of influence, PR, public relations, critical ecology of professions, professional associations, sociology of professions

Acknowledgment

This article was prepared as part of the Academic Fund Program at the National Research University Higher School of Economics (HSE) in 2019–21 (№ 19-01-029) and by the Russian Academic Excellence Project “5-100”.

Received

06.11.2020

Publication date

22.12.2020

Number of characters

27720

Cite

GOST	Abramov R. Public Relations: Professional Associations And Their Impact To The PR-SpherP // Sotsiologicheskie issledovaniya – 2020. – Issue 11 C. 96-106 [Electronic resource]. URL: http://ras.jes.su/socis/s013216250012552-0-1-en (circulation date: 19.02.2025). DOI: 10.31857/S013216250012552-0
MLA	Abramov, Roman N "Public Relations: Professional Associations And Their Impact To The PR-SpherP." Sotsiologicheskie issledovaniya 11 (2020):96-106. DOI: 10.31857/S013216250012552-0
APA	Abramov R. (2020). Public Relations: Professional Associations And Their Impact To The PR-SpherP. Sotsiologicheskie issledovaniya (11), pp.96-106 DOI: 10.31857/S013216250012552-0

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