The Role of the 2018 FIFA World Cup in Forming Russia’s Image

 
PIIS013216250009351-9-1
DOI10.31857/S013216250009351-9
Publication type Article
Status Published
Authors
Occupation: Professor of Sociology of International Relations Department
Affiliation: Lomonosov Moscow State University
Address: Russian Federation, Moscow
Journal nameSotsiologicheskie issledovaniya
EditionIssue 7
Pages82-92
Abstract

This paper is devoted to the study of the international sporting events role in forming image of а state. The goal of research is to study the role of the FIFA world cup in forming Russia’s image. The front-end content analysis is used, which is focused on drawing up most detailed idea of the information flow over a certain period in order to identify meaningful dynamics and is of applied nature. The information priorities of foreign media differ. However, after the end of the 2018 FIFA World Cup, negative rhetoric gave way to positive one. The results of the study witness for positive role of the 2018 World Cup in shaping the image of the Russian state.

Keywordsimage of state, international Russia’s image, 2018 FIFA world cup, content analysis, foreign media, the role of sporting events in shaping the image of the state
Received21.04.2020
Publication date01.08.2020
Number of characters23980
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