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Sociology in the Age of ‘Artificial Sociality’: Search of New Bases
 
PIIS013216250008489-0-1
DOI10.31857/S013216250008489-0
Publication type Article
Status Published
Authors
Andrey V. Rezaev 
Occupation: Chairperson of Comparative Sociology Department
Affiliation: St. Petersburg State University
Address: Russian Federation, Saint Petersburg
Valentin S. Starikov
Occupation: Researcher at the Department of Sociology
Affiliation: St. Petersburg State University
Address: Russian Federation, Saint Petersburg
Natalia D. Tregubova
Occupation: Assistant Professor of Comparative Sociology Department
Affiliation: St. Petersburg State University
Address: Russian Federation, Saint Petersburg
Journal nameSotsiologicheskie issledovaniya
EditionIssue 2
Pages3-12
Abstract

Interrelations between artificial intelligence and human beings outline one of the most exciting fields in contemporary social inquiry. This paper aims to stimulate discussion among professional sociologists regarding new social reality that the authors call “artificial sociality”. The paper brings in suggestions concerning theoretical and methodological frames for studying artificial sociality. It also attempts to proceed beyond various understandings of the Internet and online culture to the practice of interactions and social intercourse in reality of artificial sociality. The paper examines the ways in which artificial sociality might be exercised in identifiable sociological research. It also criticizes a self-conception of sociology as “weak” science that is always late in considering technological transformations. The paper argues that sociology has powerful theoretical tools to analyze artificial sociality; however, the social science should proactively change hand in hand with the changes in social reality.

Keywordsartificial sociality, social interaction, artificial intelligence, online
Acknowledgment Work on this paper was supported by Russian Science Foundation, porject No. 18-18-00097.
Received27.02.2020
Publication date16.03.2020
Number of characters29262
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