Cultural Repertoire of Critical Consumption Youth Veg-Community

Publication type Article
Status Published
Occupation: Research Fellow in Center for Youth Studies
Affiliation: National Research University Higher School of Economics in St. Petersburg
Address: Russian Federation, St. Petersburg
Journal nameSotsiologicheskie issledovaniya
EditionIssue 10

A Neo-tribe is one of the fluid communities in modern societies  exemplified by consumer groups. The article analyses the veg-community in Saint- Petersburg and discusses the boundaries of this urban fluid community. The case study was held in Saint-Petersburg. The "cultural food repertoire " notion was used to describe the veg-community. Based on the analysis of veg-repertoires, the boundaries of the community were demarkated through the definition of "Close ones", "Others" and "Aliens". The article presents four types of veg-nutrition cultural repertoire: animal care, healthy lifestyle, religious development and self-development. Omnivores included in the practice of ethical consumption  are defined as "others" by members of the veg-community. And omnivorous, hedonistic-oriented consumption is seen as ''alien''. The analysis suggests that communities formed among young people han a critical consumption basis.

Keywordsyouth, critical consumption, veg-community, vegans, vegetarians, raw, nutrition discourses, neo-tribes
AcknowledgmentThis article is based on the materials of the project “Fields of positive interethnic interactions and youth cultural scenes in the Russian cities” supported by the Russian Science Foundation under Grant no. 15-18-00078.
Publication date13.10.2019
Number of characters22673
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