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The economy of a complex man
 
PIIS086904990011413-6-1
Publication type Article
Status Published
Authors
Natalia Pliskevich 
Occupation: Senior Researcher, Deputy Editor-in-Chief
Affiliation:
Institute of Economics Russian Academy of Sciences
Journal “Social Sciences and Contemporary World”
Address: 90 Profsoyuznaya St., Moscow, 117997, Russian Federation
Journal nameObshchestvennye nauki i sovremennost
EditionIssue 2
Pages75-83
Abstract

The article analyzes one of the directions of economic synergetics – the concept developed by L. and R. Evstigneev. This is the need to include in the economic analysis not just an economically rational person (homo economicus), but a person in the whole complex of his social, political, cultural, psychological and other views, values, ties, etc. For such an expansion of economic analysis, it introduces the category of “mentality”, which includes all the wealth of motivations of a person, and therefore, as a consequence, expanding the understanding of the rationality of economic activity beyond the motives for profit. The very rationality should include both social, psychological, political, cultural, and many other motives. The introduction of the category “mentality” into the economic analysis makes us take a fresh look at the meaning of such categories as “market”, “capital”, “income”. In general, the concept of Evstigneevs’ confirms the need to take into account the goals and values of a complex person in the construction of a new, innovative economy.

Keywordseconomic synergetics, mentality, market, economic rationality, capital, income
Received10.09.2020
Publication date19.04.2018
Number of characters1162
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