Research of a Complex of Marketing Communications in the Market of Medical Services

Occupation: Assistant Professor of Marketing and Trade Department
Affiliation: Federal State-Funded Educational Institution of Higher Education “Vladivostok State University”
Address: Vladivostok, Gogolya str., Vladivostok, Primorskiy Region, Russia, 690014

Journal name

Obshchestvo i ekonomika

Edition

Issue 12

Pages

133-141

Abstract

The availability and quality of medical services affect the life expectancy of the population. In this regard, the study of the development of the medical services market is of particular relevance. The purpose of the study was to identify the main elements of the marketing communications complex in the regional medical market, determine their priority and propose methods for their development. The article examines the concept of communication; substantiates the need to introduce marketing communications in the healthcare sector; examines the main elements of the marketing communications complex in the Vladivostok medical services market by analyzing hierarchies; identifies their priorities, and proposes measures for their development.

Keywords

healthcare, medical services market, marketing, marketing communications, medical organizations, medical institutions, paid medical services, marketing analysis, MAI

Received

27.12.2023

Publication date

28.12.2023

Number of characters

17256

Cite

GOST	Zhokhova V. Research of a Complex of Marketing Communications in the Market of Medical Services // Obshchestvo i ekonomika – 2023. – Issue 12 C. 133-141 [Electronic resource]. URL: https://oie.jes.su/S020736760027258-2-1 (circulation date: 20.05.2024). DOI: 10.31857/S020736760027258-2
MLA	Zhokhova, Valentina "Research of a Complex of Marketing Communications in the Market of Medical Services." Obshchestvo i ekonomika 12 (2023):133-141. DOI: 10.31857/S020736760027258-2
APA	Zhokhova V. (2023). Research of a Complex of Marketing Communications in the Market of Medical Services. Obshchestvo i ekonomika (12), pp.133-141 DOI: 10.31857/S020736760027258-2

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