Incentives And Interests Of Economic Agents When Using The Services Of Sharing Economy

 
PIIS020736760025989-6-1
DOI10.31857/S020736760025989-6
Publication type Article
Status Published
Authors
Affiliation: Institute of Economics, Ural Branch of the Russian Academy of Sciences
Address: Ekaterinburg, Russia
Affiliation: Institute of Economics, Ural Branch of the Russian Academy of Sciences
Address: Ekaterinburg, Russia
Journal nameObshchestvo i ekonomika
EditionIssue 6
Pages59-77
Abstract

The article summarizes the results of an empirical research aimed at determining the reasons and motives of economic agents to participate in sharing economy. The opinions of the respondents who used the services of sharing economy have been classified and analyzed. The study confirms the importance of personal and external factors in the preference for the use of sharing economy services, as well as in determining future trends in the development of sharing economy services in Russia.

Keywordssharing economy, incentives, interests, digital services
Received28.06.2023
Publication date28.06.2023
Number of characters30714
Cite  
100 rub.
When subscribing to an article or issue, the user can download PDF, evaluate the publication or contact the author. Need to register.

Number of purchasers: 0, views: 129

Readers community rating: votes 0

1. Barkhatov V.I., Sorokin D.A. Ehffektivnost' institutsional'nykh form v transformiruemoj ehkonomike / Monografiya // Chelyabinsk: Izd-vo Chelyab. gos. un-ta. 2007.

2. Acquier A., Daudigeos T., Pinkse J. Promises and paradoxes of the sharing economy: An organizing framework // Technological Forecasting and Social Change. 2017. № 125. P. 1–10.

3. Barnes S.J., Mattsson J. Understanding collaborative consumption: Test of a theoretical model // Technological Forecasting and Social Change. 2017. № 118. P. 281–292.

4. Buda G., Pethes B., Lehota J. Dominant Consumer Attitudes in the Sharing Economy – A Representative Study in Hungary // Resources. 2019. № 9. P. 1.

5. Chase R. Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism. 2015. Available online: https://www.amazon.com/Peers-Inc-Collaborative-Reinventing-Capitalism-ebook/dp/B00TT1VTA6 (accessed on 22 March 2023).

6. Chung N., Lee H. Sharing economy in geotag: What are the travelers’ goals sharing their locations by using geotags in social network sites during the tour? // International Journal of Tourism Cities. 2016. № 2. P. 125–136.

7. Davidson A., Habibi M.R., Laroche M. Materialism and the sharing economy: A cross-cultural study of American and Indian consumers // Journal of Business Research. 2018. № 82. P. 364–372.

8. Diamantopoulos A., Schlegelmilch B.B., Sinkovics R.R., Bohlen G.M. Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation // Journal of Business Research. 2003. № 56. P. 465–480.

9. European Commission. Commission Reaches Agreement with Collaborative Economy Platforms to Publish Key Data on Tourism Accommodation. 2020. Available online: https://ec.europa.eu/commission/presscorner/detail/en/ip_20_194 (accessed on 20 June 2021).

10. Hamari J., Sjöklint M., Ukkonen A. The sharing economy: Why people participate in collaborative consumption// Journal of the Association for Information Science and Technology. 2016. № 67. P. 2047–2059.

11. Hamari J., Sjöklint M., Ukkonen A. The sharing economy: Why people participate in collaborative consumption // Journal of the Association for Information Science and Technology. 2016. № 67. P. 2047–2059.

12. Hellwig K., Morhart F., Girardin F., Hauser M. Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses // Psychology & Marketing. 2015. № 32. P. 891–906.

13. Herbert M., Collin-Lachaud I. Collaborative practices and consumerist habitus: An analysis of the transformative mechanisms of collaborative consumption // Recherche et Applications en Marketing (English Edition). 2017. № 32. P. 40–60.

14. ING International. ING International Special Report on the Sharing Economy. 2015. Available online: https://www.ing.com/ Newsroom/News/European-sharing-economy-to-grow-by-a-third-in-the-next-12-months.htm

15. Ivanova N.I., Vlezkova V.I., Logunova Y.A. Sharing Economy in Russia and the World: Features, Obstacles and Outlook. European Proceedings of Social and Behavioural Sciences EpSBS // Proceedings of the II International Scientific Conference GCPMED 2019 – “Global Challenges and Prospects of the Modern Economic Development”, Samara, Russia, 7–8 November 2019. P. 707–713.

16. Jeon S., Kim Y. G., & Koh J. An integrative model for knowledge sharing in communities-of-practice // Journal of Knowledge Management. 2011. № 15 (2). P. 251–269. https://doi.org/10.1108/13673271111119682.

17. Kats R. No One Is More Into the Sharing Economy than Millennials. 2017. Available online: https://www.emarketer.com/ Article/No-One-More-Sharing-Economy-than-Millennials/1015886 (accessed on 15 May 2020).

18. Klein N.J., Smart M.J. Millennials and car ownership: Less money, fewer cars // Transport Policy. 2017. № 53. P. 20–29.

19. Kristjansson S., Westrøm H. Sharing Economy in Denmark. 2016. Available online: https://research.cbs.dk/en/studentProjects/8b192b04-6363-44ad-834d-ba66da20ccee (22.03.2023).

20. Malhotra A., Van Alstyne M. The dark side of the sharing economy and how to lighten it // Communications of the ACM. 2014. № 57(11). P. 24–27.

21. Möhlmann M. Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option again // Journal of Consumer Behaviour. 2015. № 14. P. 193–207.

22. Muñoz P., Cohen B. Mapping out the sharing economy: A configurational approach to sharing business modeling // Technological Forecasting and Social Change. 2017. № 125. P. 21–37.

23. Pisano P., Pironti M., Rieple A. Identify Innovative Business Models: Can Innovative Business Models Enable Players to React to Ongoing or Unpredictable Trends? // Entrepreneurship Research Journal. 2015. № 5.

24. Ranzini G., Newlands G., Anselmi G., Andreotti A., Eichhorn T., Etter M., Hoffmann C.P., Jurss S., Lutz C. Millennials and the Sharing Economy: European Perspectives // SSRN Electronic Journal. 2017.

25. Rebiazina A.V., Berezka S.M., Antonova N.G. Consumer’s attitude to the sharing economy in Russia. Russ. Manag. J. 2020, 18, 255–278.

26. Revinova S., Ratner S., Lazanyuk I., Gomonov K. Sharing Economy in Russia: Current Status, Barriers, Prospects and Role of Universities // Sustainability. 2020. № 12. 4855.

27. Roy M. Sharing economy and sustainability // Sustainable Development Strategies: Engineering. Culture and Economics. 2021. P. 167-188.

28. Schor J.B., Fitzmaurice C.J. Collaborating and Connecting: The emergence of the sharing economy. Cheltenham, Handbook on research on teaching, 2014.

29. Schor J. Debating the sharing economy // Journal of Self-Governance and Management Economics. 2016. № 4. P. 7–22.

30. Seign R., Bogenberger K. Prescriptions for the Successful Diffusion of Carsharing with Electric Vehicles. Conference on Future Automotive Technology // Focus Electromobility. 2012. P. 18–19.

31. Sheth J.N., Newman B.I., Gross B.L. Why we buy what we buy: A theory of consumption values // Journal of Business Research. 1991. № 22. P. 159–170.

32. Strahilevitz L.J., Benkler Y. The Wealth of Networks: How Social Production Transforms Markets and Freedom // The Yale Law Journal. 2007, Vol. 116, 1472.

33. Sweeney J.C., Soutar G.N. Consumer perceived value: The development of a multiple item scale // Journal of Retailing. 2001. № 77. P. 203–220.

34. Wang Y.-B., Ho C.-W. No Money? No Problem! The Value of Sustainability: Social Capital Drives the Relationship among Customer Identification and Citizenship Behavior in Sharing Economy // Sustainabilit. 2017. № 9. 1400.

35. Xu Y., Johnson C., Bartholomae S., O’Neill B., Gutter M.S. Homeownership among Millennials: The Deferred American Dream? // Family and Consumer Sciences Research Journal. 2015. № 44. P. 201–212.

36. Zervas G., Proserpio D., Byers J. W. The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry. 2013.

Система Orphus

Loading...
Up