The current trends in the development of marketing in the republic of Belarus

Occupation: Professor of the Belarusian State Economic University
Affiliation: Belarusian State Economic University
Address: Minsk, Republic of Belarus

Svetlana Razumova

Affiliation: Belarusian State Economic University
Address: Minsk, Republic of Belarus

Tatiana Revitskaya

Affiliation: Belarusian State Economic University
Address: Minsk, Republic of Belarus

Elena Sushkevich

Affiliation: Belarusian State Economic University
Address: Minsk, Republic of Belarus

Journal name

Obshchestvo i ekonomika

Edition

Issue 5

Pages

48-54

Abstract

The article analyzes the main directions of marketing development in the Republic of Belarus. The data of a survey among employees of companies in various sectors on the development of marketing, branding, marketing technologies, the use of various marketing techniques and the solution of marketing problems are given.

Keywords

marketing, marketing tools, digital technologies, branding, marketing technologies, marketing tasks

Received

07.06.2023

Publication date

09.06.2023

Number of characters

7452

Cite

GOST	Golik V., Enin Y., Razumova S., Revitskaya T., Sushkevich E. The current trends in the development of marketing in the republic of Belarus // Obshchestvo i ekonomika – 2023. – Issue 5 C. 48-54 [Electronic resource]. URL: https://oie.jes.su/S020736760025545-8-1 (circulation date: 05.05.2024). DOI: 10.31857/S020736760025545-8
MLA	Golik, Vadim, Enin, Yurij, Razumova, Svetlana, Revitskaya, Tatiana, Sushkevich, Elena "The current trends in the development of marketing in the republic of Belarus." Obshchestvo i ekonomika 5 (2023):48-54. DOI: 10.31857/S020736760025545-8
APA	Golik V., Enin Y., Razumova S., Revitskaya T., Sushkevich E. (2023). The current trends in the development of marketing in the republic of Belarus. Obshchestvo i ekonomika (5), pp.48-54 DOI: 10.31857/S020736760025545-8

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