On some trends in global e-commerce shaped by the COVID-19 pandemic

Publication type Article
Status Published
Affiliation: Institute of Economics of the Belarus’ National Academy of Sciences
Address: Belarus, Minsk
Journal nameObshchestvo i ekonomika
EditionIssue 3

The article is based on statistical data; the author examines the main trends which are taking shape in global e-commerce under the COVID-19 pandemic. The dynamics of the global e-commerce market from 2018 to 2021, including the data on leading countries of the world and by region, is shown in the article.

It is argued that the economic damage caused by the SARS-CoV-2 virus has been mitigated due to the digitalization of the global economy. The author analyzes the causes of changes in consumer preferences during the pandemic, and in the structure of global e-commerce. The article examines the reasons for conversion rate changes in some countries, including by product category and by type of electronic devices used by customers. The factors that have given a new impetus to the development of e-commerce models such as D2C and mobile commerce are also analyzed.

KeywordsE-commerce, digitalization, consumer preferences, global market structure, conversion rate, development trends
Publication date21.03.2022
Number of characters18728
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