Business models of loyalty programs: prospects and limitations

Publication type Article
Status Published
Affiliation: National Research University Higher School of Economics (HSE)
Address: Russian Federation, Moscow
Address: Russian Federation
Journal nameObshchestvo i ekonomika
EditionIssue 7

The article reveals the connection of modern business models with the development of loyalty programs. The authors highlight the characteristics, advantages and limitations of various loyalty programs, and make recommendations on the optimal strategy in this area based on a theoretical analysis of Russian and foreign practices, as well as on their own practical experience


Abstract (other)



Keywordsbusiness model, firm, management, loyalty programs, organizational behavior
Publication date12.07.2019
Number of characters32810
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