Business models of loyalty programs: prospects and limitations

The article reveals the connection of modern business models with the development of loyalty programs. The authors highlight the characteristics, advantages and limitations of various loyalty programs, and make recommendations on the optimal strategy in this area based on a theoretical analysis of Russian and foreign practices, as well as on their own practical experience

Abstract (other)

Keywords

business model, firm, management, loyalty programs, organizational behavior

Received

10.07.2019

Publication date

12.07.2019

Number of characters

32810

Cite

GOST	Rozanova N., Parfenov K. Business models of loyalty programs: prospects and limitations // Obshchestvo i ekonomika – 2019. – Issue 7 C. 21-34 [Electronic resource]. URL: https://oie.jes.su/S020736760005831-3-1 (circulation date: 27.04.2024). DOI: 10.31857/S020736760005831-3
MLA	Rozanova, Nadezhda M, Parfenov, K. "Business models of loyalty programs: prospects and limitations." Obshchestvo i ekonomika 7 (2019):21-34. DOI: 10.31857/S020736760005831-3
APA	Rozanova N., Parfenov K. (2019). Business models of loyalty programs: prospects and limitations. Obshchestvo i ekonomika (7), pp.21-34 DOI: 10.31857/S020736760005831-3

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