Russian public diplomacy in Latin America: specifics and institutions

The article examines the conceptual foundations of Russian "soft power" and the specifics of public diplomacy in the context of relations with the countries of Latin America. The study provides a comparative analysis of the representation of official and unofficial institutions for the availability of information resources and social networks to promote Russian public diplomacy in Latin America. On the example of Venezuela, it was revealed that Russia actively uses and develops the economic direction of public diplomacy in the context of "soft power". The author has concluded that in order to increase the effectiveness of public diplomacy in Latin America, Russia needs to develop more the representation of unofficial institutions on information resources and social networks. At the same time, the author argues that in connection with the Covid-19 pandemic that began in 2020, there is a significant potential to promote vaccine diplomacy and the development of the expert direction of Russian public diplomacy in Latin America.

Keywords

COVID-19 pandemic, multipolarity, soft power, digital public diplomacy

Received

23.03.2021

Publication date

24.08.2021

Number of characters

34700

Cite

GOST	Berezina E. Russian public diplomacy in Latin America: specifics and institutions // Latin America – 2021. – Issue 9 C. 25-41 [Electronic resource]. URL: https://latamerica-journal.ru/S0044748X0015181-8-1 (circulation date: 04.05.2024). DOI: 10.31857/S0044748X0015181-8
MLA	Berezina, Elizaveta "Russian public diplomacy in Latin America: specifics and institutions." Latin America 9 (2021):25-41. DOI: 10.31857/S0044748X0015181-8
APA	Berezina E. (2021). Russian public diplomacy in Latin America: specifics and institutions. Latin America (9), pp.25-41 DOI: 10.31857/S0044748X0015181-8

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