Individualization of Legal Objects by the Example of Goods: A Historical Digression

The purpose of this article is to study the legal mechanisms of individualization of goods, which make it possible to specify the standards for granting protection to trademarks as means of individualization of goods (services), mainly in the historical aspect. The goods sold in civil circulation are generally homogeneous, due to the similarity of the urgent needs existing in society. Therefore, manufacturers (sellers) want to stand out from competitors by individualizing their products (services) in order to attract visitors, consumers and be remembered by them, thereby creating competitive advantages for themselves and for their business.

Keywords

means of individualization of goods (services), trademarks, functions of trademarks, types of trademarks, generally known trademarks, registration models, convention priority, exhibition priority, intersection of legal regimes of works and trademarks, international trademark registration, national office

Received

29.01.2024

Publication date

15.06.2024

Number of characters

40809

Cite

GOST	Sherbak N. Individualization of Legal Objects by the Example of Goods: A Historical Digression // ISTORIYA – 2024. – V. 15. – Issue 4 (138) [Electronic resource]. URL: https://history.jes.su/S207987840030893-1-1 (circulation date: 01.07.2024). DOI: 10.18254/S207987840030893-1
MLA	Sherbak, Natalia "Individualization of Legal Objects by the Example of Goods: A Historical Digression." ISTORIYA 15.4 (138) (2024) DOI: 10.18254/S207987840030893-1
APA	Sherbak N. (2024). Individualization of Legal Objects by the Example of Goods: A Historical Digression. ISTORIYA 15(4 (138)) DOI: 10.18254/S207987840030893-1

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