Campaigning on the Internet: looking for characteristics of a new environment

 
PIIS102694520011326-9-1
DOI10.31857/S102694520011326-9
Publication type Article
Status Published
Authors
Affiliation: Kuban State University
Address: Russian Federation,
Journal nameGosudarstvo i pravo
EditionIssue 9
Pages50-62
Abstract

The article is devoted to the issues of campaigning on the Internet. The analysis of the transformation of the order of distribution of campaign materials in the Network in the context of changing the structure of information resources and increasing the volume of so-called "new media". The author comes to the conclusion that changes in the General technologies of information dissemination lead to changes in the principles, subject composition, timing and other parameters of campaigning on the Internet. With the development of Web2.0, campaigning on the Internet becomes a two-way communication, including voters among the active participants in campaigning activities. In this case, the translational method of content distribution is replaced by an interactive one. New Internet resources promote active interaction of users in the process of forming the final campaign product, which ultimately determines a more interested and informed choice. In accordance with the formalized requirements of the current legislation, it is the legal nature of the Internet resource itself (online publication, news aggregator or audio-visual service, social networks, blogosphere, etc.) that forms various legal requirements for the mechanism for distributing campaign materials. For applied purposes, the author accumulates the requirements for the distribution of campaigning on various Internet resources. The freedom to distribute propaganda materials in the online environment is not the same as the freedom to distribute other in-formation. The legal regime of campaigning imposes its own specific features and restrictions on all subjects of campaigning, including voters. The author suggests ways to eliminate legal gaps in this area in order to exclude illegal campaigning and determine the responsibility of the subjects of agitation activities

KeywordsInternet, election campaigning, mass media, new media, online publications, news aggregators, audio-visual services, social networks, candidates, subjects of campaigning
Received19.05.2020
Publication date29.09.2020
Number of characters45691
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