“Iron” Men: True and Ephemeral in Endurance Sports

 
PIIS023620070025539-9-1
DOI10.31857/S023620070025539-9
Publication type Article
Status Published
Authors
Occupation: Associate Professor
Affiliation: Bauman Moscow State Technical University
Address: 5 Baumanskaya 2-ya Str., Moscow 105005, Russian Federation
Journal nameChelovek
EditionVolume 34 Issue 2
Pages118-126
Abstract

This essay examines the social portrait of contemporary iron men and women, i.e., non-elite amateur triathletes. It is questioned the widespread belief in their unique exceptionality as socially successful people and natural-born endurance athletes. It is shown that the commodification of endurance sports (running, cycling, cross-country skiing, and triathlon) led to the division of communities into two generations — the displacing original and the emerging contemporary. The original generation was characterized by a more democratic social composition and more sustained engagement. The contemporary generation prefers symbolic recognition and a shorter commitment to sports. This opens up discussions about enduring and ephemeral matters in sports.

Keywordsrunning, marathon, triathlon, Ironman, sports, democratization, gentrification, commodification, commercialization, fitness boom, exceptionalism
Received30.05.2023
Publication date30.05.2023
Number of characters6361
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