Cross-border E-Commerce Trade In China: Opportunities For Russian Exporters

Occupation: Master (Oriental Studies)
Affiliation: National Research University Higher School of Economics (St. Petersburg)
Address: Russian Federation, Saint-Petersburg

Journal name

Asia and Africa Today

Edition

Issue 6

Pages

32-37

Abstract

The paper is focused on studying the development of the platforms for cross-border electronic commerce in China and its potential to become a new model that Russian exporting companies could use for entering the Chinese market. The improvement of non-primary exports from Russia is one of the strategic directions of the development of Russian economy. At the state level, measures are being taken to stimulate and support those companies that are planning to enter foreign markets. Russian exporters are looking for ways to expand their markets. Due to its large market size, high consumer buying power, positive attitude to the «made in Russia» goods China now is one of the priority directions for the export activity for Russian exporters. However most of the Russian products are sold in the China’s northern cities, and badly known in other parts of China. Despite the fact that manufactures put efforts to use Chinese online channels (like Taobao, WeChat) for selling and promoting products, their attempts seem to be chaotic, rather than strategically adjusted. At the same time, the author of this article supposes that with a proper analysis and planning the instruments of electronic commerce, and in particular, the mechanism of cross-border e-commerce trade can help the Russian exporter to enter the Chinese market. The paper discusses the factors that influenced the emergence of cross-border ecommerce in China, the features of consumer behavior and preferences of Chinese customers who use the cross-border e-commerce platforms for purchasing of foreign goods, and the procedure of opening a shop on Tmall Global platform.

Keywords

export, cross-border commerce, CBEC, Sino-Russian business cooperation

Publication date

31.05.2019

Number of characters

22061

Cite

GOST	Ishmuratova A. Cross-border E-Commerce Trade In China: Opportunities For Russian Exporters // Asia and Africa Today – 2019. – Issue 6 C. 32-37 [Electronic resource]. URL: https://asaf-today.ru/S032150750005162-0-1 (circulation date: 25.04.2024). DOI: 10.31857/S032150750005162-0
MLA	Ishmuratova, Adelina E "Cross-border E-Commerce Trade In China: Opportunities For Russian Exporters." Asia and Africa Today 6 (2019):32-37. DOI: 10.31857/S032150750005162-0
APA	Ishmuratova A. (2019). Cross-border E-Commerce Trade In China: Opportunities For Russian Exporters. Asia and Africa Today (6), pp.32-37 DOI: 10.31857/S032150750005162-0

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