The concept of psychoideology is introduced in the context of the psychohistory approach (Lloyd DeMause). Philosophy tends to analyze ideologies primarily as content, that is, in terms of the generation and relationship of ideas, their filiation and constellation. Less often, the psychological complexes and emotional responses associated with ideologies are taken into account. However, in the key moments of creation and influence of ideas, it is personal and collective, mass experiences that can play a decisive role. These aspects are especially important in non-classical situations of latent, shady and diffuse, “penetrating” ideology. In contrast to the notions of ideology exclusively as “consciousness for the Other”, the text considers one's own personal psychoideology. In the internal opposition “friend-enemy” are reproduced all the standard functions of ideological work and struggle. Own censorship of the inner dialogue and speech filters what a person can or cannot say to himself/herself. To identify the structures of psychoideology, methods of compiling compositional psychological portraits of entire ideological lines are used, as well as a biographical analysis of the origin and initial design of basic ideas.