Transformation of Capitalism in the 21st Century: Surveillance Capitalism Concept by Shoshana Zuboff

Among the works falling under the umbrella term «digital capitalism», Shoshanna Zuboff's book «The Age of Surveillance Capitalism» (2019), which continues her concept of «distributed capitalism», holds an important place. «Surveillance capitalism» is a new economic order that use human experience as raw material. The article discusses Zuboff's theory of the «three moderns» and the key imperatives of «surveillance capitalism»: data extraction and predicting consumer behavior. The author concludes with critical arguments pointing out the weaknesses of this concept.

Keywords

surveillance capitalism, data capitalism, digital capitalism, platform capitalism, social philosophy, social theory

Received

28.08.2020

Publication date

04.05.2021

Number of characters

22531

Cite

GOST	Safronov E. Transformation of Capitalism in the 21st Century: “Surveillance Capitalism” Concept by Shoshana Zuboff // Sotsiologicheskie issledovaniya – 2021. – Issue 4 C. 165-172 [Electronic resource]. URL: http://ras.jes.su/socis/s013216250010848-5-1-en (circulation date: 20.04.2024). DOI: 10.31857/S013216250010848-5
MLA	Safronov, Eduard "Transformation of Capitalism in the 21st Century: “Surveillance Capitalism” Concept by Shoshana Zuboff." Sotsiologicheskie issledovaniya 4 (2021):165-172. DOI: 10.31857/S013216250010848-5
APA	Safronov E. (2021). Transformation of Capitalism in the 21st Century: “Surveillance Capitalism” Concept by Shoshana Zuboff. Sotsiologicheskie issledovaniya (4), pp.165-172 DOI: 10.31857/S013216250010848-5

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