Potential of the silver generation of modern Russia

Occupation: Associate professor of Graduate School of Service and Trade
Affiliation: Graduate School of Service and Trade, Institute of Industrial Management, Economic and Trade, St. Petersburg Peter the Great Polytechnic University
Address: St. Petersburg, Polytechnicheskaya str., 29

Elena Korchagina

Occupation: Professor of Graduate School of Service and Trade
Affiliation: Graduate School of Service and Trade, Institute of Industrial Management, Economic and Trade, St. Petersburg Peter the Great Polytechnic University
Address: St. Petersburg, Polytechnicheskaya str., 29

Journal name

Psikhologicheskii zhurnal

Edition

Volume 42 issue 3

Pages

137-146

Abstract

An important feature of the economy of the future is the change of the labor market structure. This change is determined by demographic factors, the main of which should include a significant increase in the retirement age population. The study of problems and prospects for the development of the “silver” economy is one of the most important scientific tasks of our time. The purpose of research was to identify psychological reasons for involving older age cohorts in the labor market. The hypothesis of the study considered the “silver” generation as the potential of the modern economy. The main characteristics of social activity in the workplace are the value orientations of the older age cohort. The study involved 452 employees of enterprises in the Southern Urals: 256 of them (57 %) aged 46–54 years; 177 people (39 %) aged 55–62 years and 19 people over the age of 62 years (4 %). The study evaluated two indicators: the system of value orientations and social activity in these age groups. Social activity was estimated by the expert the line managers of the divisions. A questionnaire on the value and attractiveness of work was chosen to study value orientations. The results showed connection between indicators of social activity and values: creative, interesting work (1 % level of significance); active life position (5 % level of significance); responsibility development (5 % level of significance). The largest number of connections are formed by value orientations among themselves in the age group of 55–62 years — 8 connections. The number of connections in the structure of values allows us to determine the leading role of value orientations in the formation of life position at the age of 55–62 years. The results of the study reveal the positive aspects of the involvement of older generations in labor activity. Turning to the “silver” economy is associated with the use of the undisclosed potential of the older generation, which will not only reduce the demographic risks of loss of productivity, but even benefit from the qualities associated with the characteristics of the “silver” generation.

Keywords

labor market, “silver” economy, value orientations, social activity, demographic factors, “silver” generation

Received

08.06.2021

Publication date

12.06.2021

Number of characters

27031

Cite

GOST	Desfonteines L., Korchagina E. Potential of the “silver” generation of modern Russia // Psikhologicheskii zhurnal – 2021. – V. 42. – issue 3 C. 137-146 [Electronic resource]. URL: https://psy.jes.su/S020595920015243-3-1 (circulation date: 26.04.2024). DOI: 10.31857/S020595920015243-3
MLA	Desfonteines, Larisa, Korchagina, Elena "Potential of the “silver” generation of modern Russia." Psikhologicheskii zhurnal 42.3 (2021):137-146. DOI: 10.31857/S020595920015243-3
APA	Desfonteines L., Korchagina E. (2021). Potential of the “silver” generation of modern Russia. Psikhologicheskii zhurnal 42(3), pp.137-146 DOI: 10.31857/S020595920015243-3

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