The countries of North Africa, which are currently at different stages of social transit, have been undergoing significant, qualitative changes in recent decades, mainly in the 2000s.

The evolution of the social image of the Arab States has become one of the most important consequences of the ongoing large-scale transformations in this region and, more broadly, in the globalized world. Geopolitical and geoeconomic parameters/features of the object of the study - the North African countries with their hundreds of tribes and clans predetermine significant differences in the nature and dynamics of transformation and development of selected states. This is due to significant differences in historical-cultural development, ethnic and confessional composition within a large group of countries, and their population. This group includes numerous states that differ in natural and geographic environment and have a rich historic background with its particular case in each country.

Today there exists a rather mixed picture of positions that selected countries of the region hold in the “world ranking” of the level and dynamics of economic development, quality of human capital, scale of poverty, framework conditions for investment, demographic factor, urbanization, environmental protection, etc. All of this directly affects implementation of renovation/modernization concept - the key mega trend of social development of the region in recent decades. On the whole, for the past 50 years the shifts have been limited (but anyone could say that this is just the beginning). This article is devoted mainly to the analysis of the factors influencing the formation of a new social image of the North African countries.