The Current State and Features of the Japanese Watch Market

Occupation: Senior Researcher, All-Russia Market Research Institute
Affiliation: All-Russia Market Research Institute
Address: Russian Federation, Moscow

Journal name

Asia and Africa Today

Edition

Issue 10

Pages

57-64

Abstract

The article presents a brief historical background to the formation period of the Japanese watch industry and provides the most important statistical data characterizing its current state.

The corporate structure of the Japan watch industry is represented by three giant companies: “Seiko”, “Citizen” and “Casio”. The article shows what place the watch business occupies in the overall sales structure of these companies, highlights the features of their production and sales strategy, lists the most important financial indicators, outlines the main measures taken in connection with a sharp deterioration of the market situation amid pandemic.

Back at the end of the 20th century, Japanese watch companies transferred the bulk of their enterprises to the countries of Southeast Asia with a cheaper labour force. At the same time, the production of technically complex wristwatches, requiring qualified personnel, remained mainly in Japan. It was this primordially Japanese production that became the basis for the gradual transition of Japanese watch products to the elite segment of the market, although manufacturing companies are solving the issue of such a transition by various methods.

In the final part of the article, the approximate capacity of the Japanese wrist watch market is calculated, based on data from international sources, the role of imports in meeting domestic demand is assessed, and some of its features in Japan are also indicated.

Keywords

Japan, wrist watches, watch industry, watch companies, market, export, import, distribution channels

Received

18.05.2022

Publication date

11.11.2022

Number of characters

27734

Cite

GOST	Drobnitsa I. The Current State and Features of the Japanese Watch Market // Asia and Africa Today – 2022. – Issue 10 C. 57-64 [Electronic resource]. URL: https://asaf-today.ru/S032150750022731-6-1 (circulation date: 02.05.2024). DOI: 10.31857/S032150750022731-6
MLA	Drobnitsa, Igor K "The Current State and Features of the Japanese Watch Market." Asia and Africa Today 10 (2022):57-64. DOI: 10.31857/S032150750022731-6
APA	Drobnitsa I. (2022). The Current State and Features of the Japanese Watch Market. Asia and Africa Today (10), pp.57-64 DOI: 10.31857/S032150750022731-6

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