Applied aspects of the use of algorithms of digital psychometrics

Problems of practical application of algorithms for psychological diagnostics based on digital traces (algorithms for digital psychometrics) are discussed in the article. The algorithms are described; predictive capability for various individual psychological characteristics (personal traits, emotional states, values, motives, etc.) is discussed. Two strategies in application of algorithms of digital psychometrics are identified. The first one is focused on identifying of individual psychological characteristics and the subsequent use of the obtained information for solving applied problems, another problem is the use of digital traces for prediction of behavioral, cognitive and emotional reactions of people in real life. The possibilities of applying digital psychometrics algorithms for various spheres of public life (politics, economics, healthcare, etc.) are discussed. In the field of politics, these algorithms are in demand when conducting election campaigns and performing so-called psychological operations. In the field of marketing, digital trace-based algorithms can be used for psychographic segmentation of consumers, as well as for increasing of advertising effectiveness. In this case, the algorithms allow the identification of psychological characteristics of people who are objects of advertising influence, providing an opportunity to use the most effective methods of influence for this particular psychological type. In medicine, they are used for identification of patients who do not consult a doctor; monitor the condition of patients and evaluate the effectiveness of treatment; prevent diseases and combat bad habits. Digital psychometrics algorithms are also used to combat crime, in particular, to predict the behavior of criminals. The problem of malicious use of digital psychometrics algorithms, in particular for manipulating people and causing damage for their health and financial situation, is discussed. The prospects for practical application of algorithms in the near future are evaluated.

Keywords

Digital psychometrics, digital traces, prediction of psychological characteristics, advertising impact, personalized impact, personality, personality traits

Received

21.07.2020

Publication date

07.08.2020

Number of characters

28231

Cite

GOST	Latynov V., Shepeleva E. Applied aspects of the use of algorithms of digital psychometrics // Psikhologicheskii zhurnal – 2020. – V. 41. – Issue 4 C. 66-77 [Electronic resource]. URL: https://psy.jes.su/S020595920010483-7-1 (circulation date: 24.04.2024). DOI: 10.31857/S020595920010483-7
MLA	Latynov, V., Shepeleva, Elena "Applied aspects of the use of algorithms of digital psychometrics." Psikhologicheskii zhurnal 41.4 (2020):66-77. DOI: 10.31857/S020595920010483-7
APA	Latynov V., Shepeleva E. (2020). Applied aspects of the use of algorithms of digital psychometrics. Psikhologicheskii zhurnal 41(4), pp.66-77 DOI: 10.31857/S020595920010483-7

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