Farewell to the Soviet Ordinary Man

Publication type Article
Status Published
Occupation: Head of Laboratory, First Vice-Rector
Affiliation: National Research University Higher School of Economics
Address: 20 Myasnitskaya, Moscow 101000, Russia
Journal nameObshchestvennye nauki i sovremennost
EditionIssue 3

The essence of the fundamental social change lies within a generation shifts in contemporary Russia. There are specific features and limitations of “Soviet ordinary man” concept. Original classification of generations based on historical conditions during the years of adulthood is provided. Special emphasis is made on distinguishing between “Soviet” and “Post-Soviet” generations. Data were collected from the annual Russian Longitudinal Monitoring Survey (RLMS-HSE) in 1994–2016. Significant differences among generational cohorts are revealed with regard to the educational level, use of digital technologies, types of leisure activities, and commitment to healthy lifestyle. To sum it up, there should be an alternative concept to the one of “The Soviet ordinary man”.

Keywordssocial shifts, generational differences, digital technologies, leisure activities, population surveys, Russia
Publication date10.06.2018
Number of characters1078
Cite   Download pdf To download PDF you should sign in
Размещенный ниже текст является ознакомительной версией и может не соответствовать печатной

views: 469

Readers community rating: votes 0

1. Arnett J.J. (2000) Emerging Adulthood. A Theory of Development From the Late Teens Through the Twenties. American Psychologist, vol. 55, no. 5, pp. 469–480.

2. Becker H. (ed.) (1992) Dynamics of Cohort and Generations Research. Amsterdam: Thesis Publishers.

3. Bennett S., Maton K., Kervin L. (2008) The ‘digital natives’ debate: a critical review of the evidence. British Journal of Educational Technology, vol. 39, no. 5, pp. 775–786.

4. Bolton R.N., Parasuraman A., Hoefnagels A., Migchels N., Kabadayi S., Gruber T., Komarova Y., Solnet L.D. (2013) Understanding Generation Y and their use of social media: a review and research agenda. Journal of Service Management, vol. 24, no. 3, pp. 245–267.

5. Brosdahl D.J., Carpenter J.M. (2011) Shopping orientations of US males: a generational cohort comparison. Journal of Retailing and Consumer Services, vol. 18, pp. 548–554.

6. Edmunds J., Turner B.S. (2005) Global generations: social change in the twentieth century. The British Journal of Sociology, vol. 56, no. 4, pp. 559–577.

7. Gudkov L.D. (2007) Sovetskiy chelovek в soziologii Yuriya Levady [“Soviet man” in the sociology of Yury Levada]. Obshchestvennye nauki i sovremennost’, no. 6, pp. 16–30.

8. Gudkov L.D. (2016) Povest’ o sovetskom cheloveke [A story about Soviet man. Vedomosti. 28 December (http://www.vedomosti.ru/opinion/articles/ 2016/12/28/671519-povest-o-sovetskom).

9. Howe N., Strauss W. (2000) Millennials Rising: The Next Great Generation. New York: Vintage Books.

10. Krosnick J.A., Alwin D.F. (1989) Aging and Susceptibility to Attitude Change. Journal of Personality and Social Psychology, vol. 57, pp. 416–425.

11. Levada Yu.A. (ed.) (1993) Sovetskiy prostoy chelovek. Issledovanie sotsialnogo portreta на rubezhe 1990-kh [Soviet Ordinary Man: A study of social portrait at the edge of 1990s]. Moscow: Mirovoy okean.

12. Levada Yu.A. (2001) Pokileniya XX veka: vozmozhnosti issledovaniya [Generations of the 20th century: Research opportunities]. Monitoring obshchestvennogo mneniya: Ekonomicheskie i sotsialnye peremeny, no. 5, pp. 7–14.

13. Levada Yu.A. (2005) Zametki o probleme pokolenij [Notes on the generation problem]. Levada Yu.A., Shanin T. (red.). Ottsy i deti: pokolencheskij analiz sovremennoj Rossii [Fathers and sons: generational analysis of the contemporary Russia]. Moscow: Novoe literaturnoe obozrenie, pp. 235–244.

14. Levada Yu.A., Shanin T., eds. (2005) Ottsy i deti: Pokolenchesky analiz sovremennoy Rossii [Fathers and sons: generational analysis of the contemporary Russia]. Moscow: Novoye literaturnoye obozrenie.

15. Manheim K. (2000) Problemy pokoleyniy [The Problem of Generations]. Manheim K. Ocherki sotsiologicheskogo znaniya [Essays on the sociology of knowledge]. Moscow: INION of the Russian Academy of Sciences, pp. 8–63.

16. Ng E.S.W., Schweitzer L., Lyons S.T. (2010) New generation, great expectations: a field study of the millennial generation. Journal of Business and Psychology, vol. 25, no. 2, pp. 281–292.

17. Oberemko O.A., Istomina A.G. (2015) Sovmestimy li volonteerskaya protestnaya dedeyanelnost’ (po materialam samoopisaniy rissiyskikh dobrovoltsev [Are volunteering and protest activities compatible? (self-descriptions of Russian volunteers)]. Monitoring obshchestvennogo mneniya: ekonomicheskie i sotsialnye peremeny, no. 2, pp. 72–82.

18. Pastukhov V. (2015) Teoriya o pokoleniyakh Rossii: ot frontovikov – k pokoleniyu bez bedeschego I dal’she [Theory of Russian generations: from the “War generation” to “generation without future” and further on]. Novaya Gazeta, no. 77 (https://www.novayagazeta.ru/articles/2015/07/18/64943-teoriya-opokoleniyah-rossii-ot-171-frontovikov-187-8212-k-171-pokoleniyu-bez-buduschego-187-i-dalshe).

19. Pew Research Center. (2014) Millennials in adulthood: Detached from institutions, networked with friends. Washington, D.C.: Pew Research Center.

20. Quirmbach D., Gerry C.J. (2016) Gender, education and Russia’s tobacco epidemic: A life-course approach. Social Science and Medicine, vol. 160, pp. 54–66.

21. Savelieva I.M., Poletayev A.V. (1997) Smena pokoleniy [Generational shift]. Savelieva I.M., Poletayev A.V. Istoriya i vremya: v poiskakh utrachennogo [History and time: Searching for lost]. Moscow: Yazyki sovremennoy kultury, pp. 360–371.

22. Sedov L.A. (2011) Pokolencheskiy prognoz [Generational forecast]. Obshchestvennye nauki i sovremennost’, no. 1, pp. 78–85.

23. Semenova V.V. (2003) Sovremennye konzeptualnye i empiricheskie podkhody к ponyatiyu “pokolenie” [Contemporary conceptual and empirical approaches to the notion of “generation”]. Drobizheva L.M. (ed.) Rossiya reformiryyaschyasya. Ezhegodnik [Reforming Russia: Yearbook]. Moscow: Institute of Sociology RAN, pp. 213–237.

24. Volonterstvo v Rossii. Informatsionno-analiticheskiy bulleten’ o razvitii grazhdanskogo obschestva i nekommercheskogo sektora v RF (2014) [Volunteering in Russia. Information and analytical bulletin on the development of civic society and non-commercial sector in the Russian Federation], no. 1. Moscow: Tsentr issledovaniy grazhdsnskogo obschestva i nekommercheskogo sektora NIU-VShE.

25. Voronkov V.M. (2005) Projekt “shestidesyatnika”: dvizhenie protesta v SSSR [A study of the “1960th generation” as protest movement within the USSR]. Еds. Levada Yu.A., Shanin T. Ottsy i deti: Pokolencheskiy analiz sovremennoy Rossii [Fathers and sons: Generational analysis of the contemporary Russia]. Moscow: Novoye Literaturnoye Obozrenie; pp. 168–200.

Система Orphus